In one of the most significant announcements of 2025, VannDa, Baramey, and Tiger have come together in a groundbreaking collaboration to push Cambodian music to new heights. This new partnership is not a brand ambassadorship – it’s three bold forces working together to create an unparalleled music experience for fans while showcasing Khmer talent on the world stage.
For Tiger Beer, progress is not a solo act. Reflecting its commitment to support Cambodian music, Tiger is joining forces with Baramey and VannDa to amplify this movement, bringing Khmer talent to an international audience. VannDa has shattered boundaries by being the first Southeast Asian rapper to perform at the Paris Olympics closing ceremony and aims to go even further.
As part of this collaboration, Vannda, Baramey, and Tiger are producing the first-ever Super Concert in Cambodia, setting a new benchmark for live performances in the country. Beyond Cambodia, VannDa will take his music to an international stage with major global performances, introducing the world to the raw energy and talent of Cambodian hip-hop.
Speaking at the press conference to mark the launch, VannDa said: “I am truly honored and happy that Tiger Company has recognized my musical passion and that Baramey Production has joined us as a partner to advance the music industry and elevate it to the international stage. Thank you for playing a significant role in making my third album, “Treyvisai” even more special. I invested many years of both physical and mental effort into this album, adding new flavors, emotions, and rhythms for my fans. Thank you to Tiger for supporting this vision and believing in me and Baramey Production. We hope that our collaborative efforts will inspire the next generation to dream bigger and achieve greater things for our music industry.”
Tiger Beer and Baramey’s collaboration aims to harness the power of music to unite people, spark dreams, and inspire progress in Cambodia and beyond. Willem van den Wijngaart, HEINEKEN Cambodia Marketing Director, said: “We believe in the power of music to connect people and uncage the next generation of talent. VannDa is the perfect embodiment of the ‘Uncage Your Tiger’ mindset—an artist who pushes boundaries and represents the bold, fearless spirit we stand for. Tiger Beer’s collaboration with Baramey Productions provides the platform to discover and groom Cambodian talents for the international stage.”
The Rapper, Cambodia’s most anticipated music competition, will also be a major part of this partnership. Tiger® Beer is proud to be the main sponsor for Seasons 2 and 3, helping to uncage the next generation of Cambodian music talent. With each new season, the competition will bring fresh energy to the industry, spotlighting rising stars and helping them pursue their dreams on the international stage.
Laura Mam, CEO and CoFounder of Baramey Production, added: “First off, I wanted to give some insight into why we chose to do a partnership with Tiger over a brand ambassadorship. I have watched VannDa’s career blossom over the years and we could not have done this without the fans. VannDa’s fan base has grown rapidly, spanning all generations and we want to ensure that his brand is accessible to all ages, responsibly. That is why we decided to do a partnership with Tiger in places that we feel were most appropriate such as concerts and international music videos. It is for this reason I want to thank Tiger for being a visionary and working with us to establish a brand new type of partnership that can re-define entertainment in our country. I truly appreciate their courage, candor and real desire to support and push the Cambodian music scene to greater heights.“
In 2025, Tiger Beer will create even more platforms for Cambodians to uncage dreams and amplify them. The brand also announced the launch of Tiger Street Football, a campaign that will uncage Cambodians red hot energy and passion for the world’s most beautiful game. Winners stand to win a once-in-a-lifetime opportunity to travel to watch Manchester United live and roar even louder together with Tiger fans from around the world.
Whether it is football or music time, it’s Tiger time. Tiger Beer is about bring people together to uncage the bold passion for progress. Stay tuned for more at Tiger Beer’s social media pages.
About Tiger®:
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes there is a tiger within each of us, which deserves to live uncaged. Progress is not a solo act — by drawing courage from those around us, there are no limits to what we can achieve.
For more information, please visit www.tigerbeer.com
(Press release provided by Tiger Beer)