Heineken® Silver officially landed in Cambodia on Tuesday night—unveiling itself through an epic plot twist that transformed Connexion (Koh Pich) into the capital’s coolest and smoothest party destination. Heineken® set a new standard for product launches with an innovative and creative debut that redefines how brands introduce new offerings.
What began as the highly anticipated launch of a luxury moisturiser, “Heineken® Smootheriser,” swiftly became the smoothest April Fool’s prank ever. Over [600+] guests, including top KOLs such as Sopheak Kosoma, Rainnie Dara, Stella, Pich Votey, Jane Dannie, Dalina, and many others, gathered expecting skincare and left with something even smoother—a first taste of Heineken® Silver.
Connexion shimmered in silver décor, a dazzling disco ball, and an electrifying atmosphere, the event delivered an unforgettable reveal moment. The moisturiser campaign was a playful front for Heineken® Silver, the refreshing new lager brewed at –1°C, boasting an extra-crisp, easy-drinking experience that’s just as smooth as the cream everyone was anticipating.
“Cambodian consumers love excitement and surprises, and Heineken® Silver delivers on both. We wanted to launch in a way that was unexpected, engaging, and fun—just like the beer itself. By creating a playful twist with the Heineken® Smootheriser, we turned an ordinary product reveal into an unforgettable experience. Heineken® Silver is all about smoothness, and this event was the perfect way to showcase that. Now, we can’t wait for consumers across Cambodia to experience it for themselves!” adds Willem van den Wijngaart, Marketing Director of HEINEKEN Cambodia.
With smoothness in its DNA, Heineken® Silver is now officially available across leading supermarkets, convenience stores and select bars nationwide in Cambodia. Brewed to be extra crisp and easy-drinking, it’s crafted for a new generation that’s rewriting the rules — whether it’s beer, parties, or skincare.
About HEINEKEN
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brew a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company’s website and follow us on LinkedIn and Instagram.
