The Heineken® Smootheriser launch in Cambodia brings a refreshing twist to skincare and redefines what smoothness means

At Heineken®, their commitment to excellence drives them to continually innovate. Today, the world-renowned beer brand unveils The Heineken® Smootheriser, a ‘skin-smoothing’ beauty cream.

The Heineken® Smootheriser—a limited-edition, all-in-one moisturizer—is said to be crafted using the finest ingredients, drawing inspiration from Heineken®’s latest product and its crisp, easy-drinking formula, taking smoothness beyond just beer.

What started as a joke was just too smooth not to make real.

“The Heineken® Smootheriser is not just about jumping on trends. It’s about Heineken® blending humour, innovation, and cultural relevance to create a memorable crossover that gets people talking whether they’re into beer, skincare, or both. After all, when something is as smooth as Heineken®, why stop at beer?” says Nabil Nasser, Global Head of the Heineken® Brand.

 

While full details remain under wraps, industry whispers hint at a carefully curated unveiling on 1 April. Until then, it is understood that media and key influencers have already been invited to what is being called the biggest influencer party in town. Influencers across social media are buzzing with excitement as they eagerly prepare for Heineken®‘s groundbreaking launch. 

Check out what some of Cambodia’s most well-known influencers have to say about the Smootheriser. 

https://www.facebook.com/share/v/1BKXrxCWw3/?mibextid=wwXIfr

https://www.facebook.com/share/v/1DZfSmmMKG/?mibextid=wwXIfr

https://www.facebook.com/share/v/1DMGkZEmfc

About HEINEKEN

HEINEKEN is the world’s most international brewer, leading in premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of over 340 beers and ciders. With 85,000+ employees, HEINEKEN brews the joy of true togetherness to inspire a better world. Focused on innovation, long-term brand investment, and sustainability through “Brew a Better World,” HEINEKEN has a strong global footprint in both developed and developing markets, operating in over 70 countries. For the latest updates, follow HEINEKEN on LinkedIn and Instagram.

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