From neighbourhood staple to nationwide ambition — Vinamilk’s second Phnom Penh flagship brings new nutrition standards and an expanded product experience to the heart of a local community

Vinamilk, a leading global dairy company named the World’s Most Promising Dairy Brand by Brand Finance (Food and Drink 2025), inaugurated its second flagship store in Phnom Penh yesterday. The new location is situated on Street 488, close to the Phsar Daeum Thkov market. The opening marks the next step in Vinamilk’s long-term commitment to Cambodia — not just as a retail presence, but as a brand that is becoming part of everyday life for Cambodian families.

From Market Entry to Growing Roots

When Vinamilk opened its first flagship on Jawaharlal Nehru Boulevard in March 2026, it was an introduction. The Street 488 store is something more: a signal that Vinamilk is here to stay, and to grow. The second flagship was always part of the company’s planned expansion roadmap in Cambodia, and the reception at the first store has reinforced that confidence. Since launch, the Jawaharlal Nehru Boulevard flagship has drawn consistent foot traffic across all demographics — from parents picking up fresh milk on the school run to young professionals stopping in for a Matcha Gelato or a bottle of Sparkling Kombucha after work. The brand story corner and product shelves have been the most visited sections of the store. Membership registrations have been strong, with many shoppers discovering that international-standard dairy is more accessible in price than they expected.

Vinamilk’s expansion in Cambodia does not stop here. The company intends to continue growing its footprint in key areas across the country, bringing its flagship retail experience closer to more Cambodian communities in the months ahead.

A Product Range Built Around How Cambodians Live

The Street 488 store stocks Vinamilk’s full consumer range, thoughtfully assembled around the rhythms of Cambodian daily life. Condensed milk — already a fixture in the country’s beloved coffee culture — sits alongside fresh and UHT options for family breakfasts and children’s nutrition. But the flagship also introduces products that represent a step forward in what’s available to Cambodian consumers.

The Pasteurised and Organic Green Farm milk ranges and Fresh Milk Low Sugar have resonated strongly with health-conscious shoppers at the first store. Susu Drinkable Yogurt has become a daily habit for many. And for those seeking something new, the flagship’s Gelato counter — featuring premium flavours including Matcha — offers an experience not widely found elsewhere in the market.

Beyond these, the store brings genuinely differentiated nutrition choices to Phnom Penh: High-Protein Milk and High-Protein Greek Yogurt for consumers focused on active health and modern nutrition goals, Sparkling Kombucha riding the growing appetite for functional beverages, and an Organic Milk range for those prioritising clean, natural sourcing. Together, these products don’t just expand the shelf — they raise the bar for what dairy and nutrition retail looks like in Cambodia.

Celebrating the Opening

To welcome the Phsar Daeum Thkov community, Vinamilk is hosting a series of activities and offers across the launch period. The store is open daily from 8:00 AM to 9:00 PM.

• Promotion 1 — Gifts with purchase:
  • Spend $10 — receive a premium Vinamilk ceramic cup
  • Spend $15 — receive a Vinamilk tote bag
  • Spend $25 — receive a Vinamilk stripe bag
• Promotion 2 — Daily merch hunt (weekdays, Mon–Fri): The first 30 customers during the 5:00–8:00 PM slot each day receive:
  • A free bear keychain or ceramic mug with any $5 purchase
  • A free tote bag (colour of choice) with any $10 purchase

These special launch offers are available through 31 May 2026.

Pham Hong Y, Head of Retail at Vinamilk, said: “Cambodia is a long-term market for us, and our expansion here is deliberate. The early signals from our Jawaharlal Nehru Boulevard flagship — the number of members who have signed up, the way customers have engaged with our brand story and products — have been genuinely encouraging. The Street 488 store is the next step in making the Vinamilk experience accessible to more Cambodian families, and we look forward to building the same connection in this community.”

📍 Location of the first flagship store in Phnom Penh

📍 Location of the second flagship store in Phnom Penh

ABOUT VINAMILK

Established in 1976, Vinamilk is a leading dairy and nutrition company operating 15 bio-dynamic farms and 16 manufacturing facilities worldwide, including in the United States, and distributing its products in more than 65 countries and territories across Asia, the Middle East, Europe, the Americas, Australia, and emerging markets in Africa and Latin America.

Vinamilk integrates advanced technology to preserve nutrition, ensure product safety, and continually enhance quality across its wide portfolio — from clinically driven formula milk to flavour-rich fresh milk. The company has received multiple global recognitions across its broader portfolio, including ranking among the world’s leading dairy brands by Brand Finance, honours at the 2025 World Dairy Innovation Awards, the Clean Label Project Purity Award (USA), the Monde Selection quality award (Belgium), and the Superior Taste Award by the International Taste Institute (Brussels, Belgium) — reflecting consistent independent validation of its quality standards across markets.

Its Green Farm brand also became the first globally to earn a “triple recognition”: the Clean Label Project Purity Award (USA), the Monde Selection Gold Quality Award, and the Superior Taste Award — the result of rigorous independent testing across three separate international certification bodies.