ABC teams up with Cambodia’s top fashion designers to custom make exclusive wedding for lucky couples

Calling all soon-to-wed couples in Cambodia, win a chance to say yes to your dream wedding outfits, designed exclusively for you by Natacha Van and Sam Rithsak Seng!

PHNOM PENH, 8 December 2023: ABC, Cambodia’s leading stout brand, is offering engaged couples a once-in-a-lifetime opportunity: Two of the Kingdom’s finest fashion designers will bring two lucky couples’ dream wedding outfits to life, personalised and handmade just for them.

A wedding is one of life’s most treasured events. In recognition of this, ABC wants to honour the couples’ big day with an exceptional gown and suit, a perfect set that is as special and one-of-a-kind as their love story. Whether it be traditional or contemporary, extravagant or subtle, the couples are encouraged to let their imaginations run wild.

The ABC brand, which is one of the most popular beverage-of-choice for celebrating weddings, is enlisting the help of designers Natacha Van and Sam Rithsak Seng, both with prestigious international experience revered in Cambodia’s fashion industry. Natacha will work her magic to create wedding dresses for the brides, while Rithsak will tailor a memorable suit to match for grooms

“Our consumers’ wedding day is one of the biggest days of their lives, and it has been an honour for our ABC brand to be a part of this day for many couples in the 27 years ABC has been in Cambodia,” said Loic De Laubriere, HEINEKEN Cambodia’s Marketing Director.

“Even as a longstanding brand with a strong history, ABC is always looking ahead for bold ways to innovate and bring new exceptional experiences in style, in close collaboration with the Kingdom’s inspiring creatives. With Natacha and Rithsak’s masterful skills and astute eye for fashion, our lucky couples will be exchanging vows in what promises to be a memorable evening of glamour.”

Natacha Van is a Cambodian-Chinese fashion designer, born in Hong Kong and raised in London where she attended the prestigious London College of Fashion. She is now based in Phnom Penh. Natacha prides herself on her couture quality craftsmanship, featuring 100% handcrafted materials. Natacha’s luxurious designs have been featured on catwalks across the globe, from Milan and New York to Paris. 

Sam Rithsak Seng is a bespoke tailor who made a name for himself on the international circuit upon studying at the elite Savile Row Academy in London, and honing his talents under lauded tailor Maurice Sedwell. He is currently the creative driving force behind Asia Mode 1996, a Phnom Penh-based studio, where he will be hand-designing the lucky grooms’ finely cut suits.

Stay tuned to ABC’s social media channels for more information. 

ABC Wedding Campaign:

About HEINEKEN Cambodia

HEINEKEN Cambodia is one of the leading brewers in the Kingdom, established in the country in 1994. Driven by its purpose to brew the joy of true togetherness to inspire a better world, the company creates great experiences for consumers and customers with a portfolio of high-quality local and international brands, including Heineken®, Tiger, ABC, Anchor and Gold Crown. With its national footprint and state-of-the-art brewery in Phnom Penh, the company employs 700 people and supports 120,000 indirect jobs across its value chain. Committed to the sustainable development of Cambodia, HEINEKEN Cambodia aims to “Brew a Better Cambodia’’ with a focus on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world. HEINEKEN Cambodia is part of the HEINEKEN Company, the world’s most international brewer.

About ABC Beer

ABC Beer has redefined Cambodia’s beer landscape, providing exceptional drinking experiences nationwide. ABC Extra Stout has claimed the title of Cambodia’s number one premium stout, while ABC Reserve is Cambodia’s first whiskey infused beer.

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